When did it become acceptable for a chap to give a girl a piece of software in the form of an “app” and to have said gift greeted with joy rather than horror? It wasn’t so long ago that when asked what do you do for a living? I would hesitate before saying I write software. Now it seems that software, at least in bite sized app form has become something that people seek out for enjoyment and then actually look forward to telling their friends about.

It’s going to be very interesting to see what effect the economics of the app-space does to the price of enterprise software. How do you charge hundreds of pounds for something that mostly does more than you’ll ever want when there’s a competitive product that does exactly what you want for £2.